Why using a Good Vanilla in baking is important?

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Lets face it, you have this incredible recipe to try out, and you have spent some good money on items. But you get to the vanilla extract isle and you select the $1 imitation bottle.. you might as well have left it on the shelve. Using a cheap imitation is just that, bland and does not hold up in baking at all. 

I was given the opportunity to try out this Jiva Organics Organic Bourbon Vanilla Extract  brand to test, and I have to tell you I was very impressed at how flavorful and aromatic it is. It truly did give the cake I made a big kick and you could taste the vanilla after baking. I would say it was as good as using a very fresh vanilla bean. Try it for yourself and see the difference ...